Saturday, June 8, 2019

2020 Election Marketing

2020 Election Marketing Campaigns

Branding a Candidate is the same as Branding a company or a product,
if the Product or Cause is liked, people will Buy into it.

Presidential Election
Senate Elections
Gubernatorial Elections
State Legislative Elections
Mayoral Elections
Municipal Elections
School Board Elections

WHERE we target:
Target areas are Nationwide, States, Cities and by Zip Codes.

WHO we Target:
Americans with active email accounts and Postal address by Age, Gender, Occupation and Income.

Local - City elections
State - Senate, Gubernatorial and State Legislative elections
National - Presidential elections

Email and Direct Mail Stats:
The average person only receives around 2 pieces of mail on a daily basis.
Less mail to sort through means prospects are more likely to take the time to read your piece.
Direct Mail Connects with Your Audience, it's personal, engaging and trustworthy.
Direct mail paired with Email advertising produces a 28% higher conversion rate.
Email has an average ROI of $38 for each $1 spent.
77% of ROI comes from segmented, targeted and triggered campaigns.
56% of email is now opened on a mobile device.
Personalized email messages improve click-through on a call-to-action by an average of 14%


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